Online Business Essentials Graduate Certificate

The objective of the course is to develop a working knowledge of basic accounting concepts and principles. The primary focus is on financial accounting and reporting by the business entity to external users. Students learn to read and understand the four standard financial reports: the balance sheet, income statement, statement of cash flows and statement of retained earnings with emphasis on developing interpretative skills in future managers.

The objective of the course is to develop a working knowledge of basic accounting concepts and principles. Students learn to read and understand the four standard financial reports. Managerial accounting topics such as cost-volume-profit relationships and budgeting are emphasized for developing decision-making skills

This course provides an introduction to fundamental macroeconomic principles, beginning with an exploration of national income, employment, inflation, and economic growth. Students will examine the role of fiscal and monetary policy, interest rates, and international trade in shaping aggregate economic performance. Emphasis is placed on understanding how policy decisions and global interactions influence economic stability and long-term growth.

An introduction to microeconomic principles starting with a survey of price, value and distribution, and economic decision making under different market structures. Emphasis is placed on the efficient allocation of resources by firms and owners of the factors of production in a market process that presents the price mechanism as a consequence. Also, the nature of the firm will be included.

This course is an introduction to all aspects of finance, including the role of finance in a business organization; the role of financial markets and institutions; interpretation, analysis and forecasting of financial statements; time value of money; financing and investment decisions; the various instruments of debt and equity; and valuation methods. The class meets three hours per week for seven weeks.

This course is a comprehensive survey of the basic roles and functions of marketing in the business enterprise and in society. Attention is given to key concepts, such as marketing mix, target market, product differentiation, market segmentation, and their relationships with effective and efficient marketing operations which include successful channels of distribution, value creation and market advantage.

This module focuses on the traditional and emerging areas of business where data is vital for decision making. Content and knowledge learned in the course will help students recognize the value and timeliness of data in various areas of an organization. Decision models in accounting, economics, finance and operational management will be covered.

This module focuses on people, strategy and leadership. Students will be introduced to change management, team dynamics, negotiation, ethics, DEI (diversity, equity & inclusion) and strategic leadership. This knowledge will help students recognize their own strengths and weaknesses in order to successfully engage with individuals at all levels of an organization.

This module focuses on a complete understanding of internal business operations with the goal of increasing competitive advantage and creating value for the organization, its stakeholders and society. Students master strategies designed to improve operations, project completion, evaluate and use technology effectively, and position a business and its offerings to maximize productivity and long-term value. This knowledge will help students recognize best practices and shortcomings within an organization to identify areas of potential improvement in accordance with best Environmental, Social and Governance (ESG) practices.

This module focuses on the global dimensions of business. Students will assess the complexities of doing business on a global scale. Students will learn how economic factors, sustainability, marketing, supply chain and other issues determine success in the USA and internationally. This knowledge will enable students to identify global opportunities and determine how to utilize them strategically.