Online Digital Marketing Graduate Certificate
Become a Marketing Expert for Any Industry
100% Online
8 Months
12 Credit Hours
$795 per Credit
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Master the Digital Marketing Strategies That Drive Growth
- Apply By: 03/01/27
- Start Class: 03/15/27
Deepen your marketing expertise through the hands-on skills and strategic thinking taught in Shenandoah’s online Digital Marketing Certificate program. Through this Digital Marketing Institute-accredited curriculum, you’ll grow your ability to drive engagement and results using email marketing, SEO, social media strategy and analytics, all through flexible, 100% online coursework built around your life.
Apply what you learn straight to practice during a practicum, where you’ll work with a local business or nonprofit to improve their digital marketing performance. Upon completion of this accessible program, you will be prepared to sit for the American Marketing Association (AMA) certification exam. Earn your digital marketing certificate as a standalone credential or as an add-on to SU’s MBA in Digital Marketing, requiring just one extra course.
Certificate Details
- Stackable with an MBA
- AACSB accredited
- World-class instructors
- Receive personalized support with an 11-1 student-to-faculty ratio
Unlock the Full Digital Marketing Toolkit
12 Total Credit Hours
Career-Focused AACSB-Accredited Curriculum
The Digital Marketing Certificate online curriculum is designed to ensure you have a well-rounded skill set to excel in your marketing career. You’ll gain hands-on practice building and curating content, running keyword research and using industry-standard software to measure campaign performance and return on ad spend. Everything comes together in a practicum, where you’ll design and implement a real strategy for a local business or nonprofit.
SU’s flexible, 100% online coursework is delivered through an accelerated format so you can level up your marketing skills without putting your career on hold.
Required Digital Marketing Certificate Courses
The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy.
This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts.
This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn analytical software, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools.
In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance employing material learned in earlier digital marketing classes.
Sharpen Your Resume With In-Demand Marketing Skills
Completing this online Digital Marketing Certificate program gives you two things at once: practical, in-demand expertise and proof of it. You’ll graduate with the skills to plan, execute and measure digital campaigns across a range of industries, plus a Digital Marketing Institute (DMI) certificate that adds a second, recognized credential to your resume.
According to internal DMI surveys of individuals who completed the DMI certificate, 73% were promoted within 12 months and 74% received a salary increase.1
Take Your Career to the Next Level
Marketing Manager $165,780 per year2
Market Research Analyst $78,760 per year3
Value of a Certificate
The Digital Marketing Certificate online program offers a faster path to real, in-demand marketing expertise without the commitment of a full MBA. In as little as eight months, you’ll build practical skills in campaign strategy, content creation, digital advertising and analytics, expertise you can apply immediately to your current role or your next one.
With a flexible, 100% online format designed around your life, this program fits into a busy schedule. And if you’re already working toward an MBA in Digital Marketing at SU, earning this certificate takes just one additional course.
After Earning Your Certificate, You Will Be Equipped To:
- Develop integrated digital marketing strategies that align organizational objectives with customer and market needs.
- Create and implement digital marketing campaigns that leverage content, channels, platforms, and emerging technologies.
- Create effective digital content and branding assets that engage target audiences and support customer acquisition, retention and brand awareness goals.
- Apply digital marketing analytics and reporting tools to collect, analyze and interpret data to evaluate performance, inform decisions, and optimize marketing outcomes.
- Evaluate and optimize digital marketing performance using key metrics such as customer lifetime value, return on advertising spend (ROAS), audience segmentation and multi-channel attribution.
- Assess an organization’s digital presence and marketing effectiveness by conducting audits and identifying opportunities for improvement across digital channels and platforms.
- Evaluate digital marketing opportunities and challenges to develop effective, evidence-based strategies and solutions.
- Apply digital marketing knowledge and skills through integrated projects that demonstrate strategic planning, execution, analysis, and optimization.
Apply to the Online Digital Marketing Certificate Program
Application Deadline 03/01/27
Start Date 03/15/27
Take advantage of our streamlined admission process and flexible online format to begin your online program sooner and finish in less time. Get started with no application fee or entrance exams and start pursuing your goals. After reviewing the following table to ensure you meet the qualifications, submit your application.
| Online Application Form | Apply Now |
|---|---|
| Degree and Minimum GPA | Bachelor’s degree from a regionally accredited institution with a preferred minimum GPA of 3.0. However, applicants with a GPA below 3.0 are welcome to apply and will be reviewed holistically. |
| Transcripts | Transcripts from all previously attended institutions are required. Unofficial transcripts can be used for initial admission. Official transcripts are required prior to enrollment but may also be sent earlier if preferred. |
| Official GRE/GMAT Score | Not required |
| Additional Requirements | Applicants must submit the following:
|
International Students
If you are an international student, you must demonstrate proficiency in the English language. To do so, you may be required to meet the minimum requirement for one of the following exams: TOEFL, IELTS, PTE or Duolingo English Test (DET). Fill out a Request for Information form to speak to an engagement specialist and learn more.
| TOEFL Minimum Requirement | 79 |
|---|---|
| IELTS Minimum Requirement | Bachelor’s degree from a regionally accredited institution with a 6.5 |
| PTE Minimum Requirement | 53 |
| Duolingo Minimum Requirement | 105 |
International students are welcome to apply for the online certificate program. However, F-1 visas are not issued for this degree program.
Online Admission Requirements
Thank you for considering Shenandoah University for your online program. Completing your online application is the first step in joining our community of lifelong learners. From the moment you apply to the moment you earn your degree or certificate; our support team is here to assist you.
AdmissionsInvest in Your Future
$795 Cost per Credit
12 Total Credits
Achieve your next academic milestone and pursue career advancement with SU’s budget-friendly tuition. Fill out a Request for Information form to speak to an engagement specialist and learn more.
Tuition & AidRelated Program
Frequently Asked Questions
Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.
The certificate program is delivered fully online and asynchronously, so you complete coursework, including the practicum, on your own schedule rather than at fixed class times. Most students finish the four-course program in about eight months, with new terms starting twice a year. Plan on roughly 10 hours per week per course, and you can enroll part time or full time depending on your workload. When you are ready to see the exact course order, including the practicum, review the Digital Marketing Certificate curriculum.
The Digital Marketing Certificate costs $9,540 in total, based on a $795 per-credit rate across 12 credits, plus a $20 technology and distance-education fee per registered course, with no separate application fee. If you are already enrolled in the MBA with a Concentration in Digital Marketing program, you only need one additional course to add this certificate to your degree, making it an efficient way to walk away with two credentials. To compare this against the full MBA concentration, visit the digital marketing MBA program page.
Admission to the Digital Marketing Certificate program requires a bachelor’s degree from a regionally accredited institution, submitted transcripts for review (unofficial accepted initially, official required before enrollment), and no GRE or GMAT scores. Shenandoah prefers a minimum 3.0 GPA, though applications below that threshold are reviewed holistically. The only prerequisite is Foundations of Marketing (MKT 502), with no other requirements beyond your bachelor’s degree. There’s no separate application fee. Visit Shenandoah’s admissions page to begin your application.
A Digital Marketing Certificate qualifies you for roles, including marketing manager and market research analyst positions, that plan and measure marketing across digital channels. Marketing managers earn a median annual wage of $159,660, and market research analysts earn $74,680, according to the U.S. Bureau of Labor Statistics. Shenandoah’s four-course program culminates in a practicum where you apply what you learned to a real local company or nonprofit’s marketing performance, giving you a portfolio project alongside the credential. To see the full course sequence, review the Digital Marketing Certificate curriculum.
Sources
- Digital Marketing Institute. “Professional Diploma in Digital Marketing.” Retrieved August 26, 2026, from https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers” Retrieved August 26, 2026, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Market Research Analysts” Retrieved August 26, 2026, from https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm.