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Online MBA Courses

Curriculum Details

  • 10–18 courses
  • 30–48 credits
  • 8-week course duration

Earn your AACSB-accredited MBA in as few as 12 to 15 months with Shenandoah’s 100% online coursework and accelerated, eight-week courses. Customize your degree to your career goals with a general MBA program that enables you to select two elective online MBA degree courses from a broad range of options. Alternatively, you can choose an MBA with a concentration and specialize your business expertise with four required concentration courses.

MBA Concentrations

If you do not hold a bachelor’s degree in business, you must complete 12 credit hours of foundation courses. To waive these required foundation courses, you must provide evidence of successful completion (grade of “C” or better) of appropriate undergraduate coursework in the subject area within the previous 10 years or pass the relevant placement exams. Requests for waivers and placement exams will be considered on a case-by-case basis by Shenandoah’s MBA program director.

Foundation Courses

Credits

The objective of the course is to develop a working knowledge of basic accounting concepts and principles. The primary focus is on financial accounting and reporting by the business entity to external users. Students learn to read and understand the four standard financial reports: the balance sheet, income statement, statement of cash flows and statement of retained earnings with emphasis on developing interpretative skills in future managers. Managerial accounting topics such as cost-volume-profit relationships and budgeting are considered for developing decision-making skills. This course is waived if the student has completed the equivalent of Principles of Accounting I and II.
This course is an introduction to all aspects of finance, including the role of finance in a business organization; the role of financial markets and institutions; interpretation, analysis and forecasting of financial statements; time value of money; financing and investment decisions; the various instruments of debt and equity; and valuation methods. The class meets three hours per week for seven weeks.
This course is an introduction to economic principles starting with a survey of market structures and consumer theory, and leading to the study of macroeconomic models. The course is designed to review economic relationships, problems and institutions in preparation for a systematic study of the organization (the business firm and social enterprise) within its economic environment. This course is waived if the student has completed the equivalent of Principles of Macro and Microeconomics.
This course is a comprehensive survey of the basic roles and functions of marketing in the business enterprise and in society. Attention is given to key concepts, such as marketing mix, target market, product differentiation, market segmentation, and their relationships with effective and efficient marketing operations which include successful channels of distribution, value creation and market advantage.
The purpose of this course is to introduce basic concepts of statistics. The course is designed to help students apply statistical methods to solve business problems. The course covers descriptive statics, probability distributions and inferential statistics.
This course provides analytical tools beyond statistics to support business decision-making. Business analytics is an interactive process of analyzing and exploring enterprise data to gain valuable insights on business practices. The course covers predictive analytics and prescriptive analytics including, but not limited to, linear regression and linear programming.

Core Module Courses

Credits

This module focuses on the traditional and emerging areas of business where data is vital for decision making. Content and knowledge learned in the course will help students recognize the value and timeliness of data in various areas of an organization. Decision models in accounting, economics, finance and operational management will be covered.

This module focuses on the traditional and emerging areas of business where data is vital for decision making. Content and knowledge learned in the course will help students recognize the value and timeliness of data in various areas of an organization. Decision models in accounting, economics, finance and operational management will be covered.

This module focuses on people, strategy and leadership. Students will be introduced to change management, team dynamics, negotiation, ethics, DEI (diversity, equity & inclusion) and strategic leadership. This knowledge will help students recognize their own strengths and weaknesses in order to successfully engage with individuals at all levels of an organization.

This module focuses on people, strategy and leadership. Students will be introduced to change management, team dynamics, negotiation, ethics, DEI (diversity, equity & inclusion) and strategic leadership. This knowledge will help students recognize their own strengths and weaknesses in order to successfully engage with individuals at all levels of an organization.

This module focuses on a complete understanding of internal business operations with the goal of increasing competitive advantage and creating value for the organization, its stakeholders and society. Students master strategies designed to improve operations, project completion, evaluate and use technology effectively, and position a business and its offerings to maximize productivity and long-term value. This knowledge will help students recognize best practices and shortcomings within an organization to identify areas of potential improvement in accordance with best Environmental, Social and Governance (ESG) practices.

This module focuses on a complete understanding of internal business operations with the goal of increasing competitive advantage and creating value for the organization, its stakeholders and society. Students master strategies designed to improve operations, project completion, evaluate and use technology effectively, and position a business and its offerings to maximize productivity and long-term value. This knowledge will help students recognize best practices and shortcomings within an organization to identify areas of potential improvement in accordance with best Environmental, Social and Governance (ESG) practices.

This module focuses on the global dimensions of business. Students will assess the complexities of doing business on a global scale. Students will learn how economic factors, sustainability, marketing, supply chain and other issues determine success in the USA and internationally. This knowledge will enable students to identify global opportunities and determine how to utilize them strategically.

This module focuses on the global dimensions of business. Students will assess the complexities of doing business on a global scale. Students will learn how economic factors, sustainability, marketing, supply chain and other issues determine success in the USA and internationally. This knowledge will enable students to identify global opportunities and determine how to utilize them strategically.

Elective Courses (Select 4)

Credits

The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy.

This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts.

This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn analytical software, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools.

In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance employing material learned in earlier digital marketing classes.

This course introduces commonly used code-based business analytics software packages. The covered topics include descriptive analytics, data visualization and data management and organization using these business analytics software packages. The focus will be on analyzing large-scale realistic data.

This course focuses on data mining and commonly used predictive analytics tools such as classification, clustering and regression methods. The students will apply these techniques using code-based business analytics software for analysis of large-scale data that will be used in business decision-making.

This course focuses on modeling large-scale real-life deterministic and stochastic optimization problems mathematically, solving them using code-based business analytics software and analyzing uncertainty in decision modeling.

This course focuses on applications of business analytics skills on large-scale, real-life problems problems. The capstone project will analyze data to provide solutions to the problems that are present within a selected organization. This may include collaboration with industry and/or local nonprofit organizations. Currently employed students can also work on a problem relevant to their position.

Through the media of readings, lectures and presentations, students will be exposed to many of the challenges facing the healthcare delivery system in relation to its environment. These areas will include organization for delivery of health services, financing, political and social issues. Ethical considerations in delivery of health care will be addressed. The student will become a more knowledgeable user of healthcare services.

An exploration and analysis of problems, using the case method, affects healthcare delivery and disease prevention systems in the United States. This higher-level, problem-solving based course explores the complex interrelationships among community, society, government, patients/clients and professional groups. Students are prepared as decision makers to act in this dynamic, challenging and stressful environment.

This course surveys current legal, administrative-regulatory and ethical responsibilities of healthcare managers/ governance and provides. Emphasis is placed upon institutional defensive law (medical negligence and torts), healthcare regulation (administrative law), patient confidentiality, informed consent and advanced directives, professional discipline, healthcare access, government healthcare policies, managed care, criminal fraud and abuse, patient rights, labor and employment law, environmental regulation, insurance law, public safety and homeland defense/terrorism. The diverse legal and ethical responsibilities of healthcare facilities in many ways define current healthcare law, policy and practices. A fundamental knowledge and understanding of law, regulations and compliance is essential for all students interested in pursuing a career in the healthcare field.

The purpose of this course is 1) to provide an overview of the economic analysis for decision making related to healthcare issues and 2) to discuss the contemporary challenges facing the American healthcare sector. This course is designed for students with sufficient knowledge in price and cost theories. Building atop these economic foundations, the course intends to examine the efficiency of healthcare delivery and its financing, demand for healthcare and insurance, government intervention and healthcare reform. At issue of this course is how healthcare markets contrast with other markets in the economy and economic analysis of the Patient Protection and Affordable Care Act (PPACA).

This course covers advanced techniques for decision making in the cybersecurity world. This course is designed to provide advanced content to support the student’s ability to understand and successfully pass the CompTIA Security+ Exam. Additionally, students learn leadership in terms of cybersecurity and IT personnel and resources. This course offers insights in the hiring of cybersecurity and IT personnel and how to determine worth of experience, certifications, etc. This is a graduate level course with outcomes that will be assessed at a higher-level of learning. The additional work of finding a real world problem prior to the development of the solution or synthesis of this problem is the added requirement for MBA/graduate level students.

This course focuses upon the fundamentals, standards and trends in data communications. Data transmission devices, circuits and types of media are emphasized. Networking concepts, topology and network management are discussed.

This course covers techniques for decision making in the cybersecurity world using intermediate technical knowledge gained from the program including when to develop a Continuity of Operations (COOP) vs. Disaster Recovery Plan, motivations of threat actors and implications in government, manufacturing, healthcare, financial industries and the energy sector. This course is designed to provide intermediate content to support the student’s ability to understand and successfully pass the CompTIA Security+ Exam. This is a graduate level course with outcomes that will be assessed at a higher level of learning. The additional work of finding a real world problem prior to the development of the solution or synthesis for this problem is the added requirement for MBA/graduate level students.

This course introduces the student to theory and reading related to several aspects of cybersecurity such as security attacks, intrusions, threats, security requirements and controls, cryptography and encryption, physical vs. cybersecurity, network security, security-enhancement software and secure protocols and management of security risks. This is a graduate level course with outcomes that will be assessed at a higher-level of learning. The additional work of finding a real world problem prior to the development of the solution or synthesis for this problem is the added requirement for MBA/graduate level students.

This course provides an in-depth examination of business aspects of the esports industry. Students will examine esports concepts related, but not limited to, marketing, revenue generation and economics.

This course teaches students how to start-up and manage a Esports business with an emphasis on practical advice and guidelines. The course also covers elements of finance, law and event operations relevant to Esports.

This course teaches students how to use digital media in Esports. Specific topics include content creation, online communication, streaming, social media, gaming platforms and brand development.

In this course, students engage with Esports organizations across the industry to crystallize, integrate, further develop, and apply the knowledge gained in the Esports Management program to real-world situations.

Required Courses for Concentration(s)

Credits

Analyze large-scale data, predict future values and solve real-world business problems with quantitative methods using modern code-based software.

  • QM 520: Descriptive Analytics for Business
  • QM 521: Predictive Analytics for Business
  • QM 522: Prescriptive Analytics for Business
  • QM 523: Business Analytics Capstone

MBA in Business Analytics Details

Prepare for the CompTIA Security+ exam with an AACSB-accredited MBA program designed to put you on the fast-track for leading roles in cybersecurity.

  • MIS 592: Advanced Cybersecurity for Business
  • MIS 515: Data Communications and Networking
  • MIS 590: Intermediate Cybersecurity for Business
  • MIS 588: Business Foundations in Cybersecurity

MBA in Cybersecurity Management Details

With this MBA, you’ll also earn the Digital Marketing Institute (DMI) certificate and prepare for the American Marketing Association (AMA) certification exam.

  • MKT 531: Digital Marketing Strategy
  • MKT 533: Social Media and Digital Ad Strategy
  • MKT 535: Digital Marketing Analytics
  • MKT 537: Digital Marketing Practicum

MBA in Digital Marketing Details

Become a leader in the fast-growing esports industry with an elevated understanding of esports revenue generation, management, marketing and economics.

  • ESPT 520: Esports Consumerism
  • ESPT 570: Esports Entrepreneurship
  • ESPT 590: Esports Digital Media Management
  • ESPT 600: Esports Management Practicum

MBA in Esports Management Details

Enter or advance in healthcare management with an AACSB-accredited program that develops your industry-specific legal, administrative and ethical knowledge.

  • MGT 525: Current Issues in Healthcare Management
  • MGT 527: Healthcare Management
  • MGT 571: Healthcare Law and Compliance
  • ECN 571: Topics in Healthcare Economics

MBA in Healthcare Management Details

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