Online MBA in Digital Marketing
Prepare to Become a Digital Marketing Expert
100% Online
12 – 15 Months
36 – 48 Credit Hours
$775 Per Credit
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Earn Your Online MBA in Marketing and Become a Data-Driven Expert
- Apply By: 10/06/25
- Start Class: 10/20/25
Specialize your marketing expertise with conceptual theories and applicable skills taught in Shenandoah’s online digital marketing MBA program. Develop your ability to analyze data and increase conversions through strategic email campaigns, search engine optimization, social media, website user experience and design, and more — while studying on your schedule with 100% online coursework.
Immediately apply what you learn in the classroom to real-world scenarios when you collaborate with a local company or nonprofit organization to improve their digital marketing initiatives. Upon graduation, you will also earn the Digital Marketing Institute (DMI) certificate and be prepared to sit for the American Marketing Association (AMA) certification exam.
Concentrations Details
- 87% of employers are more likely to hire DMI-certified applicants1
- AACSB accredited
- No GRE/GMAT
- 11-1 student-to-faculty ratio
Practical Experience With Zero In-Person Requirements
In this online MBA digital marketing program, you will practice developing and implementing high-impact marketing strategies in your 100% online coursework and real-world practicum experience. For your practicum, you will select a company or nonprofit near you to connect with for the purpose of assessing and enhancing their digital marketing strategy.
The SU curriculum is AACSB accredited and aligned with the Digital Marketing Institute (DMI) certification, so you will graduate with an additional career-boosting DMI certificate. At the end of your coursework, you will also be prepared to take the American Marketing Association (AMA) certification exam.
Online MBA in Digital Marketing Required Courses
The course introduces students to strategies and tactics that underpin successful digital marketing including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related activities. Students build strategies to optimize digital marketing and practice implementing activities included in their strategy.
This course provides students with a detailed understanding of social media and digital advertising in search and on social platforms. Students will apply their developing skills to a real-world marketing project for an existing or imagined company; creating profiles, creating and curating content, crafting advertising, doing keyword research and learning tools for image and video creation that are included in posts.
This course will provide cutting-edge analytical skills focused on digital marketing applications. Students will learn analytical software, including segmentation of visitors, customer lifetime value assessments, how to optimize the return on advertising spend of digital strategies and multi-channel attribution techniques. Students will also study reporting associated with search ads, as well as social media advertising reports. This is a hands-on class where students will work with a real data set using commonly employed analysis tools.
Shenandoah’s MBA core courses will strengthen your business fundamentals, giving you the versatile critical thinking skills necessary for a variety of upper-level roles. Deepen your understanding of data-driven decision-making, organizational leadership, internal business operations, international business opportunities and more.
View Program CurriculumPrepare for the Upper-Level Marketing Career You Want
Equipped with this digital marketing MBA, you will qualify for a variety of managerial roles in a wide range of growing industries. Gain the advanced skills hiring managers are looking for when seeking data-driven marketing leaders.
This online degree program provides you with a second career-advancing credential: the Digital Marketing Institute (DMI) certificate, which you will complete in addition to your MBA. According to internal DMI surveys, of individuals who completed this certificate, 73% were promoted within 12 months and 74% received a salary increase.1
Marketing Manager $157,620 per year2
Advertising and Promotions Manager $156,580 per year3
Explore More MBA Concentrations
Pick the MBA concentration that makes sense for your career goals or skip the concentration altogether. In Shenandoah’s general MBA program, you can tailor your degree plan to your interests by choosing elective courses from a broad range of industry-specific options.
Sources
- Digital Marketing Institute. “Professional Diploma in Digital Marketing.” Retrieved April 16, 2025, from https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Employment and Wage Statistics. “Marketing Managers.” Retrieved April 15, 2025, from https://www.bls.gov/oes/2023/may/oes112021.htm.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” Retrieved April 15, 2025, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.